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Jessica in a flowering rapeseed field holding a large bouquet of white flowers

About Jessica

Jessica Andersson

Freelance floral designer based in Malmö, with a passion for natural aesthetics, weddings, events, botanical styling and collaborations.

The studio behind the flowers

Poppy Bloom is Jessica's studio – not an anonymous flower company. Every project is created by her, with the same care for both the overall picture and the smallest detail.

She takes on her own projects and loves working alongside other florists and creatives. Her work takes her across Skåne, the rest of Sweden, the Nordics and Europe.

Jessica's own story – her background, how Poppy Bloom began and what inspires her. To be written by Jessica.

Jessica walking along a path between flowering rapeseed in evening light
Hands arranging white and green flowers in a basket

A view on floral design

Guided by the place, the season and the feeling

The place

The room, the landscape and the light decide the scale and the form. The flowers should feel as though they belong there.

The season

What is growing right now has its own beauty. Seasonal flowers set the colours and the textures.

The people

Every concept begins with a conversation. The personality of those it is for should show in the result.

The feeling

Natural, alive and a little wild – flowers that move and feel real, never stiff.

Jessica laughing in the middle of a yellow rapeseed field

Have an idea? Tell Jessica.

Tell us about the date, the place and the feeling you are dreaming of. Jessica reads every enquiry personally and will get in touch to continue the conversation.

Tell us about your project